First revenue: May 2026. Anchored at WalleyeFest, Oneida Lake.
DerbyFish co-produces WalleyeFest — virtual derby April 11, main event May 1–3. First paid season kickoff. First commercial revenue. First public content moment. The plan's MRR ladder runs through 2026 from there.
APR 2026
WalleyeFest virtual derby
First verified event
MAY–JUN 2026
Commercial launch • 50 shops
$10K MRR
JUL–SEP 2026
Summer season • ICAST • 200+ shops
$50K MRR
OCT 2026 → MAR 2027
Gear Index, data licensing, BLE scale, dev portal
$500K MRR